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The BIG DEAL... the BIG BREAK... a BLANK CHECK... a MIRACLE... the WHOLE ENCHILADA... to HIT A HOME RUN... WORLD PEACE... NIRVANA... the SILVER BULLET... the HOLY GRAIL? It may simply be aligning business plans with marketing strategy. Or a combination, resulting in the ultimate grail a targeted message that engages your audience and motivates a response. This sounds easy, but that’s not always the case. Marketing. If you don’t engage your audience, you lose. Communication. Without the right tools, you can’t build the business. Training. Everyone in your organization must talk the talk. |
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